books & Art

Celebrating the American West

alamar knotAlamar Media publishes books under the imprints Alamar Media and Pacific Slope Press. In addition we are a retailer of books we feel add to the understanding and appreciation of the West. Many of the titles shown are in limited release so if you are interested in purchasing books at wholesale for reselling, please contact us for details.

Art selections are offered occasionally when something truly catches our eye. So please check back to see what’s new.

For purchases of 4 or more books at a time, please contact us at for discounted bulk shipping cost.

Our Latest Release

Available May 30, 2018

Joe De Yong, A Life in the West

William Reynolds
336 pages with over 500 illustrations, letters and notes
Hardcover $50.00

cover of Joe De Yong bookJoe De Yong, born in 1894, had one dream, to be a cowboy. Stricken with “cerebro meningitis” at the age of 19, leaving him totally deaf; this is a grand and important story about the life of a little-known illustrator and artist that would forever change the way the country and the world perceives the power and romance of pre-1900 American West. His works are perhaps the most widely seen of all Western American artists but very few know who he was. This is a compelling journey through the life of a diminutive man who overcame overwhelming physical adversities to create and ensure the authenticity of who the American cowboy and American West was would live on forever.

De Yong’s life as the influential artist and illustrator he would become, started in earnest in 1912 when he met silent screen star Tom Mix and, more significantly, in 1914, corresponding with Montana artist Charles M. Russell during De Yong’s recuperation from cerebral meningitis. Russell was moved by De Yong’s passion and talent and in 1916 would become the only protégé Russell ever had. This powerful relationship would change his life and the way the world still sees the American West today. Russell and De Yong shared the same goal – to ensure the cultural fabric and authenticity of the “West” would never be forgotten.

"In Reynolds’ hands, Joe De Yong’s life seems a thoroughly admirable and generous one. The historian assembles what he can out of snatches and sketches, letters and stories, told as much as possible by the man himself, what he dreams and does, and by those closest to him. It feels myriad and mixed as a twister bedeviling the plains, sunlit one moment, dark the next. And there is always a quiet assertion behind the Western arts that here is something more at stake than nostalgia or posturing for any camera."
—Paul Hunter,

Special Chemise Volume

Joe De Yong book with Chemiseinsert with illustration by De YongLimited to 50 copies in a hand-cut, chemise envelope; the Special Volume is signed and includes a numbered, letterpress tip-in of one of De Yong’s California vaquero illustrations.



The Works of Arnold R. Rojas

photo of Arnold R. Rojas with hand on saddle hornThe late Arnold R. Rojas (1896 – 1988) or “Chief Rojas” as he was known, has the distinction of being the most celebrated chronicler of the life and lore of California's Vaqueros. He did this in a series of books that he didn’t start publishing until he was into his mid-50s, his first, “The California Vaqueros” in 1953. Ultimately he would publish seven books over the years, the final one being, “Vaqueros and Buckaroos” in 1979. He wrote about what he knew and loved – the life and ways of the old California vaqueros – men he rode and worked with for over fifty years. Lucky for us, he wrote down the memories of all those years for as he said, “These are stories as seen through the eyes of old vaqueros, they are something of the splendor of those days, for there will never be another cattle ranching era in California that produced such men.”

Each volume in the Alamar Classic Reissue Series is an exact reproduction of the original edition in association with Mr. Rojas heirs.

book cover The California VaqueroThe California Vaquero
Arnold R. Rojas
138 pages

Paperback $20.00

book cover The VaqueroThe Vaquero
Arnold R. Rojas
194 pages

Paperback $20.00

book cover Last of The VaqueroLast of The Vaquero
Arnold R. Rojas
165 pages

Paperback $20.00

book cover Lore of The VaqueroLore of The Vaquero
Arnold R. Rojas
162 pages

Paperback $20.00

book cover Bits, Biting and Spanish HorsesBits, Biting and Spanish Horses
Arnold R. Rojas
103 pages

Paperback $20.00

book cover These Were The VaquerosThese Were The Vaqueros
Arnold R. Rojas
528 pages

Paperback $25.00

Vaqueros and Buckeroos book coverVaqueros and Buckeroos
Arnold R. Rojas
528 pages

Paperback $25.00

Other Books of interest about the West

book cover The Vaquero and Other Short Stories

The Vaquero and Other Short Stories
Edward Borein
Edited by William Reynolds

book cover Believe, A Horseman’s Journey

Believe, A Horseman’s Journey
Buck Brannaman with William Reynolds

book cover The Faraway Horses

The Faraway Horses
Buck Brannaman with William Reynolds

book cover The Cowboy Hat Book

The Cowboy Hat Book (Revised Edition)
William Reynolds and Ritch Rand

book cover The Art of Chuck DeHaan

The Art of Chuck DeHaan
Eric O’Keefe


Occasional Offerings

Broadsheet of My Friend by Joe De Yong

Limited Edition
Letterpress Broadside

Joe De Yong was a talented poet and his subjects celebrated the cowboy life he loved. In his poem, “My Friend” with it's accompanying illustration, De Yong tells the story of one of his most trusted companions, his catch rope. 13” x 19” on handmade paper, this edition is limited to 50 copies.


St. Christopher hanging from a saddle over a light blue and red saddle blanket

Old Cowdogs Classic Surfer St. Christopher Saddle Ornament

Riding for the ultimate brand.



For more information please contact William Reynolds